Now Available for a Limited-Time Price: Dexcom G6 Pro Starter Kits
The nationwide launch of the Dexcom G6 Pro Continuous Glucose Monitoring (CGM) System was teased in the months prior with a bevy of print and digital ads; namely, the official product launch video. However, that video focused on the individual system's key features and benefits, rather than pricing and/or purchase options for the system components.
After recognizing the need to create dedicated assets around the limited-time pricing of the Dexcom G6 Pro Starter Kit--which was sold for a reduced cost for the first three months post-launch--I spearheaded the end-to-end process of developing full-length and 30-second video pieces to advertise that specific selling point. Working with an agency partner, I wrote both the full- and reduced-cut scripts, advised on storyboards, and managed the project through completion.