BRAND BUILD MESSAGING
Mirrorhouse LLC works with a range of companies, with an emphasis on consumer electronic development, to provide customer solutions. For clients requiring more extensive support, such as brand audits and revamps, I've worked with Mirrorhouse LLC to write copy from the ground up (and/or revise existing copy) to ensure that their recommendations fulfill creative briefs, while effectively highlighting the detailed learnings from their efforts.
Excerpts from a brand build for Brand X (actual name withheld) highlight example copy developed for guidance on messaging around user personas, brand pillars, product features/attributes, and voice/tone.
Overview of brand pillars and features/benefits
Deep dive into brand tone/voice characteristics