'OUR DEXCOM MISSION AND VALUES' VIDEO
As part of an update to its 'About Us' webpage that went live shortly before the launch of our newest flagship product, my team was asked to create a video about Dexcom's mission and values for placement above the fold. We had to turn around an all-new asset in a matter of weeks--and with limited budget--utilizing existing footage, since there was not enough time to coordinate and execute a video shoot to capture new content. I developed and pitched the script and storyboard to Dexcom leadership, as well as medical affairs, legal, and regulatory affairs stakeholders, working closely with those constituents to finalize the messaging. I also guided our internal and external production teams to source the footage and cast voiceover talent for the final product.